If you have ash, blonde, or highlighted hair, you’re likely already familiar with purple shampoo — but have you met Oribe’s Bright Blonde Priming Serum? This restorative formula is designed to be used post-wash and pre-styling to enhance your blonde and return overly processed areas to their ultra-soft former glory.
DESCRIPTION
Working to tone and eliminate brassiness with violet and light-reflecting pearl pigments, Bright Blonde Priming Serumboosts brightness, hydrates, and provides heat protection.
A delightful blend of watermelon, lychee, and edelweiss flower extracts forms the Oribe Signature Complex, protecting strands from oxidative stress, environmental aggressors, photoaging (UV-related aging), and keratin degradation. The patented Brightening Complex (with lemon, ginger root, and chamomile extracts) enhances tone and color vibrancy, quickly reviving faded brilliance. Sodium hyaluronate and hydrolyzed hyaluronic acid deliver moisture retention, while lavender flower extract nourishes and conditions overly processed strands. Prickly pear fruit extract smooths the cuticle, strengthens, restores, and adds elasticity to dry, brittle areas.
HOW TO USE Apply to damp hair before styling to protect, tone, and hydrate.
NOTE: All packaging (except the pump) is recyclable.